Apple to unveil iPhone Ultra foldable at Sept 9 event, first major launch under CEO John Ternus
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- Apple will unveil a foldable smartphone many inside the company call the iPhone Ultra, with a large interior screen and a small external display about the size of a passport.
- New chief executive John Ternus will take the stage at the company’s "Surprise and Shine" event to introduce the latest iPhones and Apple Watches and other products.
- Apple has been working on the current product pipeline for roughly the past half decade.
- Tim Cook was Apple’s CEO when these products were conceived and developed, but Ternus’ team largely oversaw them and Ternus was chosen to introduce them.
- Historically new product categories from Apple have included the Apple Watch and AirPods.
- Apple may unveil foldable iPhone Ultra on September 9 - UA.NEWS
Apple plans to break a long spell of incremental updates with a wave of entirely new hardware categories unveiled at an event the company bills as “Surprise and Shine,” and John Ternus — now chief executive — will be the executive onstage to introduce them (per smh.com.au).
The single most striking product named in Apple’s internal roadmap is a foldable iPhone, described inside the company as the “iPhone Ultra,” which features a large interior display.
The same presentation will include a shift for MacBooks: Apple will add touch‑screen functionality to its laptop line as part of a broader set of fresh designs and “new product areas,” according to the report (per smh.com.au).
Apple plans to unveil the latest generations of its core products as well — the newest iPhones and Apple Watches — alongside these new categories, signaling the company intends to pair incremental updates with category expansion rather than an either/or strategy (per smh.com.au).
The report frames the launches not as a single-year splash but as the opening salvo in what Apple calls the largest run of device releases in its history, with products scheduled across 2026, 2027 and further out; the company says this pipeline reflects work stretching back roughly half a decade (per smh.com.au).
The coverage emphasizes that Apple has historically focused on refining existing product lines and expanding recurring services revenue rather than continuously introducing new hardware categories; the source contrasts the steady stream of accessories and services with the relative rarity of wholly new device types since the Apple Watch and AirPods (per smh.com.au).
That history sets the stakes for the Surprise and Shine event: if Apple can field a competitive foldable iPhone and a touch‑enabled laptop without compromising the qualities its customers value, the company could open multiple new revenue streams while refreshing its flagship products (per smh.com.au).
The article notes only limited on‑the‑record comment: Apple declined to comment ahead of the event (per smh.com.au). The timing described in the source places the event on Wednesday US time (Thursday AEST), when Ternus will purportedly introduce the devices onstage (per smh.com.au).
Beyond product names and the stated strategic aim, the report does not provide concrete specifications, pricing, production timelines, or exact ship dates for the iPhone Ultra or touch‑screen MacBooks, leaving key commercial details unreported (per smh.com.au).
For investors and customers, the promise of a multi‑year product cadence matters because it signals a deliberate move back toward hardware innovation after a period focused on services; the company’s internal nomenclature and described planning horizon suggest Apple expects these categories to be consequential to its roadmap (per smh.com.au).
Observers will judge success on execution: whether Apple can manufacture foldable displays at the quality customers expect, integrate touch into macOS without undermining established workflows, and price the devices to reach meaningful volumes — none of which the source reports with specifics (per smh.com.au).
In short, the Surprise and Shine event is being cast by Apple — and reported by smh.com.au — as more than a new iPhone cycle: it is the public debut of hardware bets the company has been building for years, introduced by John Ternus as he takes the company’s visible lead on product launches (per smh.com.au).