The ongoing scrutiny of Meta's content moderation practices in Australia is set against a backdrop of rising online hatred and racism directed at Indigenous Australians. This increase in hostility has been particularly pronounced since the failed 2023 referendum, which sought to establish an Indigenous Voice to Parliament.
The referendum, held on October 14, 2023, was a significant moment in Australian history, aiming to amend the Constitution to provide Indigenous Australians with a formal advisory role in legislative matters. However, the proposal was rejected by a majority of voters, leading to widespread disappointment and a resurgence of negative sentiments towards First Nations people.
Meta has acknowledged to a Senate inquiry that it does not employ any content moderators in Australia who identify as Indigenous. This revelation comes as the inquiry investigates the rising tide of online racism against First Nations Australians, particularly following the failed 2023 referendum aimed at establishing an Indigenous voice in Parliament.
Representatives from Meta stated they are 'not aware' of any Indigenous individuals in their moderation teams, raising concerns about the company's commitment to addressing systemic racism on its platforms.
Australia's Human Rights Commission has previously highlighted an increase in online hatred directed at Indigenous people since the referendum, which has intensified scrutiny on social media companies like Meta.
Indigenous advocacy groups have expressed alarm over the lack of representation in content moderation, arguing that it exacerbates the challenges faced by Indigenous communities online. The inquiry is focused on assessing the impact of social media on these communities and the responsibilities of platforms in moderating harmful content.
As the inquiry progresses, the absence of Indigenous voices in content moderation remains a critical issue, prompting calls for Meta to take more proactive measures to ensure equitable representation and effective moderation of content affecting Indigenous Australians.