
The recent shift in streaming rights for MSG and YES Networks to DAZN is set against a backdrop of rapid changes in how sports content is consumed in North America. The rise of streaming services has transformed the landscape of sports broadcasting, particularly since the COVID-19 pandemic, which accelerated the adoption of digital platforms.
By 2021, traditional cable subscriptions began to decline sharply, prompting networks to explore new distribution models. In 2022, the launch of various streaming services, including DAZN, aimed to capture the growing audience of cord-cutters seeking flexible viewing options for live sports.
In a landmark agreement announced on July 29, 2026, DAZN has secured the streaming rights for MSG and YES Networks, which will include live coverage of major sports teams such as the New York Yankees, New York Knicks, New York Rangers, New York Islanders, Brooklyn Nets, and Buffalo Sabres.
This deal will transition the streaming of these teams to DAZN during the 2026-27 NBA and NHL seasons, although specific dates for the switch have not yet been disclosed. YES Network President & CEO Jon Litner highlighted the importance of evolving their product to maintain momentum, indicating that the decision was made with a strategic outlook for the future.
Fans of the Yankees will not have to change apps during the ongoing baseball season, ensuring a seamless viewing experience for them. This agreement marks a significant expansion for DAZN, which aims to enhance its sports streaming offerings in the competitive market.
The shift away from the Gotham Sports app represents a notable change in how fans will access their favorite teams, reflecting broader trends in sports media consumption.
Left- and right-leaning outlets are covering this story differently — in which facts to emphasize, which context to include, and how to frame causes and consequences.