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Sun Yat-sen University survey: tourism and tech could improve China’s image in the United States

Topic: technologyRegion: AsiaUpdated: i1 outletsSources: 1Spectrum: Left OnlyFiltered: Asia (1/1)· Clear⏱ 3 min read⚠ 3d+ old
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Story Summary
SITUATION
Researchers from Sun Yat-sen University said China could improve its image in the United States by highlighting tourism and technology, with survey respondents rating China’s global influence 4.38, science and technology 3.59 and higher education 3.56. The researchers recommended Beijing emphasise its role in United Nations peacekeeping, fighting climate change and providing aid and increase transparency to address misunderstandings in international media.
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KEY FACTS
  • Researchers from Sun Yat-sen University concluded China could improve its image in the United States by highlighting tourism and technology.
  • The researchers said media concepts such as “decoupling” and “de-risking” had grown in prominence but had not entirely erased positive impressions of China.
  • The researchers urged China to increase transparency to address misunderstandings in international media.
HISTORICAL CONTEXT

The immediate backdrop is the wider geopolitical crisis that has reshaped great-power competition since early 2026: in March 2026 the United States and Israel launched coordinated military strikes on Iranian military infrastructure, citing as justification a series of Iranian ballistic-missile and drone attacks on regional partners and accelerating Iranian nuclear and air‑defense capabilities; the strikes and ensuing Iranian military responses have heightened strategic anxieties in Washington and U.S. allied capitals and intensified scrutiny of Beijing’s diplomatic posture.

That security shock overlays an already tense U.S.–China relationship shaped by sustained economic rivalry, reciprocal technology restrictions and political mistrust that have made Chinese public diplomacy in the United States a high-stakes task for Beijing.

Brief

Sun Yat-sen University researchers presented a focused prescription for improving China’s standing in the United States: emphasise tourism and technology while boosting transparency in overseas communications.

The team released survey results showing respondents rated China’s global influence 4.38, science and technology 3.59 and higher education 3.56, and they argued those assets should form the backbone of Beijing’s US-facing public diplomacy (per scmp.com).

The researchers told policymakers to foreground China’s contributions to United Nations peacekeeping, its work on climate change, and foreign aid as concrete examples of constructive engagement, and to counteract what they described as misunderstandings propagated in international media by raising transparency (per scmp.com).

Their approach merges soft-power promotion — tourism campaigns, student and academic exchanges tied to higher education strengths — with targeted tech diplomacy that highlights scientific cooperation and innovation ratings cited in the survey (per scmp.com).

The recommendations implicitly address current image deficits by pairing reputation-building activities with institutional openness rather than defensive messaging; the report frames transparency as the corrective to media-driven misperceptions (per scmp.com).

If implemented, the paper suggests Chinese authorities would pivot resources toward cultural outreach and science diplomacy in the US market, seeking measurable improvements in public attitudes through programs tied to tourism, research partnerships and clearer information flows (per scmp.com).

Sources
1 of 1 linked articles · Filter: Asia